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Aimee Song

Sunday, 17 April 2016

Fashion blogs became more and more important on the web during the years, blooming like tulips in a field in Netherlands. There are many, and frequently run by pretty girls, with a nice style, who will have the chance to get out of the crowd. You won't have to look for too long, only tapping "fashion blogger" in the Google searching space will make appear too many thousands of links. But the first that will appear will be the one of the lucky girls that gain many fans, and in the middle of this small crowd there is Aimee Song. This blogger originally from Corea and now based in Los Angeles knew how to propose something different with her outfits at the same time rock, boho and so Californian, but also thanks to her interest in fashion - she takes us along during Fashion Weeks - and design. Song of Style, her blog, is today one of the most visited in fashion field, where she shows us her outfits and travel diaries. She has been classified in Forbes "30 under 30" 2016's ranking, a prestigious award. So let's take a look at a fashion icon, one from the blogger generation. 

The Blog

I would like to start by talking about her blog, Song of Style, before going into my main subject, the creator's style. This blog actually looks a lot like other fashion bloggers' websites. Every two or three days she posts pictures of an outfit she has created, photographed by a professional photographer whom mainly works for her blog, trying to show the blogger on her better side. So Aimee's blog looks a lot like Kayture or TuulaVintage, one girl's style who has good tastes, showing them in beautiful place, whether it is at home or during their travels all around the world. Generally the outfit is built around one accessory or one garment created by a fashion designer, frequently famous, and adding to that piece personal ones, creating her own style. Song of Style seems to be a blog which does follow the fashion, talking about outfits, but also lifestyle and travel, like many others. However it is this blog that gained my attention, and that is for one simple reason: Aimee's style. Her blog became an inspiration board, bobo and rock with a Californian charm. Aimee is out of the crowd. 


It is thanks to this social network that I discovered Song of Style. It was at the time when the Explorer page wasn't filled with pictures that looked like yours, but with the ones that have the more likes. And obviously our blogger's ones where quite famous. Her account gives us a sneak peak in her universe, and when we find pictures of her outfits or simply ones of her coffee break or lunch we can only think: she lives a dreamy life, plus, perfectly immortalized. Her photos are the result of her everyday life, from sneak peak of her outfits that will be post on the blog, to food and marvelous handbags.

She knows how to make her blog popular thanks to social networks, and as many people I became obsessed with her Instagram before being obsessed with her blog. Thanks to Instagram, as she says on her blog, we are able to "get personal" and take a look at her life. She lets us enter in her Californian blogger's dreamy life. 


So here we come to serious business! Aimee Song's style. I choose this blogger because of a simple reason: I love her outfits, her looks always make me want to wake up one morning and in front of me there will be her closet. It is not yet the case, but one day maybe? Anyway, let's stop talking about my style ambitions and focus on Aimee's looks. What I love about her style is the mix between chic, bobo and rock, wether in separate looks or all in one, which does lead to beautiful outfits but also looks easy to wear! In her closet we can see that there are a lot of ethnic shirts and dresses, but also leather pieces, wool sweaters, it bags and jeans! I love fashion bloggers who are not affraid to put jeans on the front row of their looks with other pieces, more elegant and couture, which is in my view what does give credit to them in term of bloggers. They are not editors of a famous fashion magazine, they have their blog - and Aimee also got another job, home designer - but first of all they are girls like us, between 22 ans 30 years old and what I love is that they link fashion and street together. her looks are made of outfits that we could wear without any special occasion or without being a fashion editor. Obviously many of them aren't affordable, ChloĆ©, The Kooples, brands like those frequently used by the blogger, but her look in general, brands appart, is simple and effective. And I think that we really feel the Californian side of her style, with light ethnic shirts which fit their nice springs, boyfriend jeans associated with platform shoes and many sunglasses and hats. But her style in a more general way, with short hair looking like they have just dried after a dive in the ocean. Her makeup is also pretty much natural, nothing too much, like in LA it was all about cool and chill. In a word, Aimee's look is clearly to die for. Her tastes are for sure to adopt, and since a picture replaces a hundred words, here I propose you some of her photographs which could give you some ideas for your own looks. The Korean girl has her own signature, always trying to find some inspiration but staying faithful to herself, the new Californian girl.

cosy & breakfast in bed

what's in my dior bag & cali boho



paris fashion week & desk essentials      

Link to Song of Style blog :

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